Ramesh Samala did a fine job with dialogues. Stunt choreography was alright and there are places where Sreekar Prasad would have used his scissors to edit the length without losing the essence and those are in the second half. Check for his score in the Airport scene. He almost made scenes compelling with his score.
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When someone like PC Sreeram is handling the camera that is the output you get and this film is a revelation for Aup Reubens with regards to the background score. Other than this, the technical departments, especially Cinematography and re-recording created a great impact. Had the focus been on the drama between the hero-heroine then the end result should have been an icing on the cake in this Valentine month. The director Vikram should have etched some conflict in the love story rather than playing to the gallery by making the villain look cornered. Compared to Rahul, Shiva's role gets more scope and appears more varied and evolved.
There is only one conflict for the hero and that is Shiva.
The drama which ought to have developed between Rahul and Priya is put aside and their track becomes very one-sided without any friction as there are no conflicts between them. The first half of the film sets things up quite nicely and we believe that we are going to see a breezy entertainer in the mould of "Ala Modalaindi" and the more recent "Love Failure," but the second half more focuses on the one-oneupmanship and mind games between Rahul and Shiva and loses the real romance between the hero and the heroine. As said earlier, "ISHQ" gets spoiled and the end taste is sour than sweet. Can Rahul play with his wit and charm and convince Shiva to get them married forms the rest of the story. He knows that Shiva will not allow their marriage. Before Rahul expresses his love, he gets a shock of his life when he finds that Priya's brother is Shiva (Ajay) with whom he had a violent history. Their flight gets diverted to Goa due to rainfall in Hyderabad and in the meanwhile, Rahul and Priya attend a marriage and fall in love.
While he is moving back to Hyderabad, he meets Priya (Nitya Menen) at the airport. He has an ability to turn his enemies into friends with his wit and intelligence. Rahul (Nitin) is a happy-go-lucky youngster studying in New Delhi. This entertainer has been packaged well and marketed well too, but somewhere something happened and the end result is not up to the expectations. Well that just sums up, Nitin's latest film, "ISHQ". Picture this! You are about to eat a most delicious sweet which looks alluring, dressed up in picture perfect package, only when you taste it, you know that it has been peppered with and has some sour in it.
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